Elamora Studio | Kaufman Institute
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Kaufman Institute

H.W. Kaufman offers an extensive and robust e-learning platform for their employees. Unfortunately, the interface of the portal was seriously lacking, and not only was it difficult to keep users engaged once they entered, but it was a struggle to even get users to enter it in the first place. I designed a landing website for users to visit prior to entering the portal that would grab their attention and make the portal itself seem more inviting. We kept the content to a minimum in order to tease the e-learning portal as best we could. The client and their (now-growing) user base responded to it with nothing but positive feedback, saying it was easy to use, fun to look at, and functionally sound. Agency: Real Integrated